Apple Maps could incorporate paid ads in its new advertising strategy.
The need for unlimited growth leads to an increase in the number of annoying advertisements.
Apple is considering new ways to monetize its Maps app, according to a recent report. The company is evaluating the possibility of increasing advertising in its services, holding a meeting where the Maps team discussed various strategies in this regard. In the past, Apple had already contemplated the idea of implementing ads based on searches conducted within the app.
This could result in business or restaurant search results that appear at the top not necessarily being the most relevant to the user's location or preferences, but rather those that have paid for better visibility. This would not be the first time Apple has introduced advertising in its apps, as Apple News and Stocks already feature it.
Furthermore, this initiative fits within Apple's broader plan to expand its advertising presence, especially as it seeks to strengthen its footprint in the live sports sector. Despite some confusion regarding the reasons why Apple seems determined to further monetize its services division, which reached record revenues of $26.3 billion in 2024, revenue growth is always significant for the company.
Although details on how ads will be implemented in Maps have yet to be finalized, this move suggests that Apple is transforming its ecosystem into a business increasingly driven by advertising.
