Amazon tests the combination and adaptation of its supermarket operations.

Amazon is exploring new ideas to expand its grocery business, seeking to integrate its distribution networks for Whole Foods and Amazon Fresh through a series of experiments. According to reports, the company has begun shipping Whole Foods products from 26 Amazon Fresh fulfillment centers and plans to establish a micro-fulfillment center in a Whole Foods market in Pennsylvania. This space will be stocked with products from Amazon Fresh, including household items and groceries.

Additionally, there is consideration for the inclusion of an experimental concept called "Amazon Grocery" within a Whole Foods store in Chicago, which would offer brands and foods that are typically unavailable at the upscale store. The goal of these tests is to provide Amazon customers with the ability to acquire a variety of products, ranging from organic items to detergents and snacks, all from a single source instead of having to visit multiple stores.

This strategy has the potential to give Amazon greater scale in its online grocery business, especially in a market dominated by competitors like Walmart and Kroger, which already deliver from their numerous physical locations.