Advertisements could be introduced in ChatGPT, although Sam Altman disagrees.

OpenAI is considering the possibility of venturing into advertising, according to a specialized media report. CFO Sarah Friar remarked that the company is evaluating an advertising-based business model, noting that they aim to be "thoughtful" about when and where ads would appear. However, in a later clarification, Friar emphasized that there are currently no active plans to pursue advertising, although the idea seems to be on the table.

This interest in advertising comes after the hiring of Shivakumar Venkataraman, a former Google executive, which may suggest a more strategic approach in this area. So far, OpenAI has relied on subscriptions to fund the development of its generative artificial intelligence tools, facing high costs in both the creation and operation of these models. The amount investors are willing to invest is also limited.

Despite these considerations, OpenAI's founder, Sam Altman, has shown some reluctance toward this possible direction. In a recent conversation at Harvard Business School, when asked about adopting ads to broaden access options, Altman mentioned it would be a "last resort," adding that while he does not completely rule out the idea, he generally has an aversion to advertising and finds the combination of ads and AI particularly concerning.